Handcrafted in the foothills around Bejaâd (Boujaad) in Morocco’s Béni Mellal-Khénifra region, Boujaad rugs embody centuries of Amazigh weaving tradition. Each rug is hand-knotted by Berber women using locally sourced wool that’s hand-spun, washed in mountain springs, and sun-dried before being woven on traditional wooden looms. Every step preserves the authenticity and warmth that make Moroccan rugs world-renowned.
Boujaad rugs are celebrated for their vibrant, warm color palette—tones of red, rose, orange, and terracotta layered in soft harmony. Their geometric and symbolic motifs tell personal stories, reflecting themes of protection, fertility, and community. Each piece is a one-of-a-kind creation, bearing the unique signature of its weaver, with natural variations in tone, texture, and pattern that elevate it beyond mere décor into a work of living art.
The dense yet supple wool pile offers durability and a luxurious tactile feel underfoot. Designed originally to insulate homes through cold Atlas winters, Boujaad rugs now bring comfort, authenticity, and bold design to modern interiors worldwide. Whether styled in a minimalist home, bohemian loft, or elegant Nordic setting, a Boujaad rug adds warmth, depth, and unmistakable soul.
Each rug carries the spirit of the tribe and the story of the artisan, connecting your space to Morocco’s cultural heart. Ethically crafted and timelessly beautiful, a Boujaad rug isn’t just a floor covering—it’s an heirloom of craftsmanship and identity.
Handcrafted in the foothills around Bejaâd (Boujaad) in Morocco’s Béni Mellal-Khénifra region, Boujaad rugs embody centuries of Amazigh weaving tradition. Each rug is hand-knotted by Berber women using locally sourced wool that’s hand-spun, washed in mountain springs, and sun-dried before being woven on traditional wooden looms. Every step preserves the authenticity and warmth that make Moroccan rugs world-renowned.
Boujaad rugs are celebrated for their vibrant, warm color palette—tones of red, rose, orange, and terracotta layered in soft harmony. Their geometric and symbolic motifs tell personal stories, reflecting themes of protection, fertility, and community. Each piece is a one-of-a-kind creation, bearing the unique signature of its weaver, with natural variations in tone, texture, and pattern that elevate it beyond mere décor into a work of living art.
The dense yet supple wool pile offers durability and a luxurious tactile feel underfoot. Designed originally to insulate homes through cold Atlas winters, Boujaad rugs now bring comfort, authenticity, and bold design to modern interiors worldwide. Whether styled in a minimalist home, bohemian loft, or elegant Nordic setting, a Boujaad rug adds warmth, depth, and unmistakable soul.
Each rug carries the spirit of the tribe and the story of the artisan, connecting your space to Morocco’s cultural heart. Ethically crafted and timelessly beautiful, a Boujaad rug isn’t just a floor covering—it’s an heirloom of craftsmanship and identity.
